How to make your product a celebrity in the news!

You will learn:
Why publicity is often more effective than advertising
Why you should view reporters/producers as an inexpensive extension of your national sales force
The importance of customizing your approach
Why most traditional PR tactics don’t work and never will.
Key elements in a "media toolbox"
Techniques for capitalizing on media coverage to multiply your exposure
A brief history of PR and why the PR industry has underserved markets and what marketing experts can do about it.